Saphir
Saphir is the French shoe care brand that most serious shoe people end up using. The creams nourish rather than just colour, the wax polishes build a deep shine, and the brushes and cleaners cover everything from calf to suede.
If you're starting from scratch, get a cream in your shoe colour, a neutral wax polish, a horsehair brush and a pair of cedar shoe trees. That's most of what a good pair of shoes needs. Our shoe care guide explains the rest.
